There is much debate in the internet marketing world about which is better for your business: Search Engine Optimization (SEO) or Pay-Per-Click (PPC) advertising. The reality is that SEO and PPC can almost be looked at as two sides of the same coin, and they can...
A Google My Business profile, also known as a GMB, is a free online listing that allows businesses to provide information about their company, showcase their products and services, and connect with their customers and potential customers. This profile contains...
As a business owner, you’re most likely beginning to hear more and more about ADA website compliance. At first, you may be confused about what this term actually means and whether it applies to your business. Fortunately, we can help shed some light on the topic. ...
There has been a lot of discussion in recent years around Google Ads and their effectiveness for businesses. On the one hand, these ads promise great visibility and responsiveness, allowing companies to reach a wide audience of potential customers online. On the other...
Do you ever get that feeling that you’re being followed around online? What I mean is, have you ever been shopping for a particular product online but didn’t purchase it — and then for the next several days, no matter where you go online you see ads for that product? ...
