What we Believe
From Pretty to Profitable: What Social Media Gets Wrong About Med Spas
by Dawn Maree, Marketing Director, Alchemy Consulting If you’re like most Med Spa owners, you’ve probably spent time (and money) creating a beautiful Instagram feed—flawless skin, glowing results, dreamy aesthetics. But here’s the truth no one wants to say out...
5 Tips For Increasing Google Traffic While Lowering Ad Costs
For business owners looking to expand their reach and attract more customers online, Google Ads has proven to be an extremely effective marketing strategy. Google Ads put your business in front of the right people at the right time, allowing you to drive targeted...
10 Common Reasons For High Bounce Rates (And How To Fix Them)
When analyzing website performance, one metric that often raises red flags for business owners is bounce rate. A high bounce rate indicates that visitors are leaving your website without exploring further, which means lost opportunities to convert those visitors into...
Social Media Trends To Incorporate Into Your 2025 Marketing Strategy
Staying ahead in the fast-paced world of social media marketing requires more than just posting consistently. As consumer behaviors shift and platforms evolve, businesses must adapt their strategies to remain relevant and competitive. In 2025, social media will...
Why Thought Leadership Content Marketing Is On The Rise
With all the noise online, consumers are growing more discerning about the brands they engage with. Which is why now more than ever, businesses are looking for ways to stand out, build credibility, and attract high-value customers. One strategy that has been...
The Evolution Of Email Newsletters Into A Powerful Marketing Tool
Email newsletters have come a long way since their inception. In the early days, they were simple, text-based messages sent with the sole purpose of informing subscribers about company updates, sales, or promotions. These newsletters followed a one-way...
Digital Marketing Trends To Watch Out For In 2025
The digital marketing landscape is evolving faster than ever. With AI advancements, changing consumer behaviors, and new search technologies, businesses that fail to adapt risk falling behind. In 2025, success won’t just be about ranking on Google or running...
SEO In 2025: Is It Dead Or Thriving?
The digital landscape is evolving faster than ever, and search behavior is no exception. Google remains a dominant force in search, but social media platforms and AI-driven search engines are changing the way people discover information. With Google continually...
Why Every Business Should Perform A Website Content Audit
As businesses, we often upload content to our websites and then let it sit, collecting digital dust. Over time, that content becomes outdated, underperforming, or even irrelevant. Yet, we focus so much on creating new content that we forget about the untapped...
How Ad Fatigue Is Impacting Your Marketing Campaigns
With countless brands vying for attention online, standing out requires more than just great products or services; it demands creative, impactful, and dynamic advertising campaigns. However, even the most brilliant ad campaigns can hit a roadblock when ad...
The Top 7 Marketing Metrics Every Business Should Be Tracking
In today’s fast-paced digital world, making data-driven decisions is critical for businesses—especially when it comes to marketing. Without accurate data, businesses risk wasting valuable resources on ineffective marketing channels and campaigns. Tracking the...
How To Use Outbound Marketing To Accelerate Business Growth
Every business owner wants to reach more customers and accelerate business growth. While there are many marketing strategies available, one of the most effective approaches is outbound marketing. In this article, we’ll explore both traditional and digital...
Office
1732 S Park Ct Suite D, Chesapeake, VA 23320
Hours
M-F: 8: 30am – 5pm
S-S: Closed
Phone
877-978-2110
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