What we Believe
What Is Website SEO And Why Do You Need It For Your Business?
What Is SEO? The term SEO is abbreviated from the word “search engine optimization”. It refers to the process of upgrading your website to boost its online visibility when customers use Google, Bing, or other search engines to find items related to your business. The...
Top 4 Strategies for B2B Lead Generation
For companies that sell to other businesses (B2B), effective lead generation is the fundamental activity that you must be consistent in. When I meet with prospective clients, more often than not, they reveal within our meeting that they are using a “shotgun” approach...
Are You Maximizing Local Search For Your Business?
Google has some very revealing statistics about how your prospective customers search for you and make their buying decisions. As a local business owner you have some distinct advantages over the larger regional and national companies that you compete with. Local...
Online Reputation Repair – What You Need To Know!
You know what they say … It can take years to create a solid online reputation but only one post or bad review to knock it down. The goal is to never let it get to that point. You work hard to run your business and considering the highly digital and easily accessible...
Marketing Issues Vet Practices Face And Their Solutions
Whether you’re just starting out in your practice or a veteran to the business, you have spent many years, countless hours and hard earned dollars to get the education and licensing to be able to do what you do today!Having said this, it’s extremely important to...
What Metrics Should I Be Monitoring In My Business?
Business performance measurement is a critical task for a business owner. The old phrase “what gets measured gets managed” is true. When you can quantify results it becomes an easy task to develop strategies to improve those results. That statement seems self-evident,...
What Luke Skywalker Taught Me About Business
I’m old enough to remember the first Star Wars movie. I was deeply enmeshed in building my first company. My partner was a “veteran” businessman who was fifteen years older and had already achieved a decent level of success. One night we decided to take the evening...
Update: Alchemy Now Offering Financing Options For Small Business Marketing
FOR IMMEDIATE RELEASE Hampton Roads, Virginia, USA - January 1, 2022Gordon Van Wechel, President of The Alchemy Consulting Group recently announced the firm's new relationship with the Flexxbuy group. Through Flexxbuy, Alchemy will now be able to offer financing plans...
How Much Should A Small Business Budget For Marketing In 2023?
Every business, from start-up to fully established should have a well defined marketing budget. Marketing is the lifeblood of a business and a key component to success. Simply put, you can’t afford not to have it, especially in 2023! How much should a small...
5 Marketing Tools Every Small Business Should Have
Marketing is important to small business success no matter what niche you’re in. It develops awareness and can save owners both time and money. By covering a lot of the heavy lifting from an acquisition level, business owners are able to focus more on their business...
Core 5® Marketing – The Best Strategy For Your Business
Small business success can be both rewarding and challenging especially in the digital world we live in where your branding and messaging are critical but often go unnoticed. The key is to develop a powerful marketing strategy that builds awareness and drives...
Gordon Van Wechel – Guest Appearance on The How-To Entrepreneur Podcast
Recently, our Founder and CEO Gordon Van Wechel made a guest appearance on the popular T.H.E Podcast. You can listen to the episode here: https://www.thehowtoentrepreneur.com/episodes/alchemy (Want to learn the Top 4 Strategies for B2B Lead Generation? Visit our...
Office
1732 S Park Ct Suite D, Chesapeake, VA 23320
Hours
M-F: 8: 30am – 5pm
S-S: Closed
Phone
877-978-2110
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