If you sell to other businesses, as we do, I’m sure you’ve noticed some significant changes in how to effectively reach prospects over the last few years. They are more wary of our efforts to engage with them and reticent to give information. In this post I want to...
In a world that is increasingly driven by digital interactions, social media marketing has become an essential tool for businesses of all sizes. So what is social media marketing and how can you utilize it to grow your business? What Does Social Media Marketing Do?...
A marketing funnel is a tool used by businesses to strategically move potential customers from awareness of a product or service to purchasing. It is often represented as a funnel, with the broad part at the top representing those potential customers who are in the...
Our Founder and CEO Gordon Van Wechel was recently on the nationally syndicated “God Made Millionaire”, hosted by TC Bradley. The show features authors, musicians, entrepreneurs, and leaders who have activated their “God-given” dreams. Gordon sat down with TC to...
It seems like every year some guru predicts that “this will be the year email dies.” While it is frequently maligned, email remains one of the most effective and cost-efficient channels you can incorporate into your business growth strategy. Why do I say that? ...
