Online reputation marketing is the process of cultivating a positive online reputation for a business. In today’s digital world, a business’ online reputation is more important than ever, as it can have a significant impact on everything from consumer trust to...
In today’s competitive business landscape, it’s more important than ever to have a solid marketing plan. This is a plan that details the route a company intends to take to achieve specific marketing objectives. This plan is meant to be a roadmap to...
Most local businesses sell directly to their customers. They depend on a steady flow of new customers as well as vital “repeat business” from satisfied past customers. The challenge we face as business owners is where to invest our important marketing dollars to both...
When most of us think of “influencer marketing” we visualize the Kardashians or Kid Rock or any one of a number of celebrities or sports icons. That is an accurate assumption since we see these people on television and in magazine ads for national brands. What does...
Email marketing almost seems to have become the “red-headed stepchild” of digital marketing channels in the last couple of years. Too many local business owners are not taking advantage of this cost efficient and effective way to create new customers and enhance the...
