Most local businesses sell directly to their customers. They depend on a steady flow of new customers as well as vital “repeat business” from satisfied past customers. The challenge we face as business owners is where to invest our important marketing dollars to both...
When most of us think of “influencer marketing” we visualize the Kardashians or Kid Rock or any one of a number of celebrities or sports icons. That is an accurate assumption since we see these people on television and in magazine ads for national brands. What does...
Email marketing almost seems to have become the “red-headed stepchild” of digital marketing channels in the last couple of years. Too many local business owners are not taking advantage of this cost efficient and effective way to create new customers and enhance the...
What I love so much about developing, publishing, and distributing content is the fact that you’re able to authentically share knowledge that is going to help somebody do their job better or even learn more about how they can solve the challenges they’re facing. In...
At some time in the future you will exit your business. You might sell outright, merge with another company, leave to a family member, or turn over to key employees. That might be next year or ten years from now, it’s difficult to predict. Regardless of what might...
