Marketing is important to small business success no matter what niche you’re in. It develops awareness and can save owners both time and money.
By covering a lot of the heavy lifting from an acquisition level, business owners are able to focus more on their business rather than in their business.
Marketing tools have come a long way over the years in fact, it’s rare for any business to not have at least one tool in place to help their business function, maintain and grow.
What Are Marketing Tools?
Marketing tools are exactly that … tools that help businesses promote their products and services.
Metaphorically speaking, it’s like having a team working for you 24/7 in the background while you focus on improving and scaling your business.
As an owner, you should familiarize yourself with digital marketing tools and how to best use them in your business. With such a wide range of marketing tools to choose from, we’ve put together a few suggestions to give you a head start (some you might already have in place) …
Types Of Digital Marketing Tools
1. Website
This is a tool that every owner is familiar with, but just because you have a website doesn’t mean it’s working for you as it should. A website is great only if it can be searchable, viewable, and convertible.
If your customers can’t find you when they conduct a search engine query, they will 100% find your competitor. If they do happen to find you, it’s important that they are attracted enough to what they see, they convert. Whether that results in a purchase or service booking depends on the business but the purpose of a website remains the same.
2. Pop Ups And Chatbots
These are tools that can be implemented on your website. If you have a WordPress site, there are many free plugins that provide you with chatbot capabilities and pop ups to act as lead captures and nurtures.
Lead pop ups are a lead generation tool. They pop up on your site and offer something of value in exchange for a lead’s information. You can place these as an exit intent pop up, display it after a visitor scrolls to a certain percentage down the page, or has been on your website for a specific length of time. On the chatbot side, you can save time, money, and extra staffing by installing a chatbot conversation helper that can answer common questions, direct the querent to the right page, contact person, and more.
3. Social Media Messenger Apps
Now more than ever, consumers utilize social media as a regular form of communication with businesses. They also rely on social media to communicate with friends and family which makes it convenient for them to deal with business communication as well.
This is where messenger automation comes into play along with other apps you can invest in like Many Chat. With the right tools, you can often use messenger to answer potential client questions and convert them. You can also use some of the app’s retargeting capabilities to reach out and encourage them to do business with you, complete the purchase they started and more.
4. Email Software And Automated Funnels
These two tools work especially well when paired together. It’s best to use the funnels alongside the email software to capture a lead, nurture them, convert them, and follow up with them.
A typical scenario would be if you were interested in investing in a marketing service and signed up for a free guide they were offering. Chances are, once you sign up, you’ll be put into their funnel and in turn, an email sequence.
It’s through the email sequence, you can keep the communication lines going and stay top of mind for when the time comes to commit to a purchase. Once the purchase is made, you can follow up with that client, ask for a referral and/or a review and continue to keep the communication lines open by sending them information on upcoming sales, new services/products or a goodwill gesture like a Christmas, Anniversary, and Birthday card.
5. Analysis Tools
Business analysis tools will show you how visible your business is online, what customers are saying about you, your staff, the products/services you offer plus identify where improvements can be made.
To learn how you can get a free business analysis in just minutes, click here.
How To Choose Marketing Tools
You can choose any of these tools to help you grow your business, but unless paired with the right strategy, they may be ineffective.
The key is knowing where your audience spends the most time, what tools will best help you market to them, and a strategy for implementing.
At The Alchemy Consulting Group, we specialize in helping owners develop business growth strategies that work!
Have questions about what marketing tools are right for you and your goals?
Give us a call at 877-978-2110 or send an email to gordon@thealchemyconsultinggroup.com
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