by gordon | Sep 24, 2025 | Paid Advertising
Did you know that the average click-through rate for banner ads is just 0.05%? That means nearly 99.95% of all impressions go ignored! Yet, some brands consistently generate leads, traffic, and revenue with display ads. What’s their secret? Read on to...
by gordon | May 21, 2025 | Paid Advertising
When it comes to online advertising, banner blindness is a common challenge. Despite investing time, energy, and resources into designing effective ad campaigns, many businesses find their display ads completely ignored by potential customers. This phenomenon...
by gordon | Oct 19, 2022 | Retargeting Marketing
Do you ever get that feeling that you’re being followed around online? What I mean is, have you ever been shopping for a particular product online but didn’t purchase it — and then for the next several days, no matter where you go online you see ads for that product? ...
