Small business success can be both rewarding and challenging especially in the digital world we live in where your branding and messaging are critical but often go unnoticed.
The key is to develop a powerful marketing strategy that builds awareness and drives consistent traffic to your business.
At Alchemy, we’ve designed a revolutionary program that focuses on 5 key areas of marketing every business needs to help them grow and retain customers. Here’s a quick summary of each:
#1 – Your Profit Funnel
Your profit funnel is NOT the same as your website. A website acts more as an electronic brochure whereas a profit funnel is designed specifically to move a prospect through the sales process.
A good funnel will answer the five primary questions lingering in every prospect’s mind:
- Will this solve my problem?
- Am I getting the best?
- Am I going to regret this?
- Am I paying a good price?
- Do I have to decide now?
#2 – Reputation Marketing
Controlling and marketing your businesses’ online reputation has become the single most important aspect of marketing in today’s world.
Almost 90% of potential customers will look up a business online before visiting or making a purchase and they want to make a purchase in a business they trust. All it takes is one single bad review or lack of reviews to drive a business to the competition instead.
Reputation marketing gives you the ability to control how your business is seen when they look it up online.
#3 – Paid Traffic
What is the lifeblood of any business? A consistent flow of new prospects and that’s exactly what paid traffic provides.
There are two main types of paid traffic; Google Adwords and Banner Advertising. Both of these paid traffic mediums can attract new prospects to your business, fast!
#4 – Social Media
For businesses who want to have a real online presence, social media marketing is no longer an option but a necessity.
The number of daily social media users between millennials, gen X, and baby boomers are staggering.
Social media is meant to be a “top of mind” marketing strategy. You need to post frequently to keep your brand in front of potential customers.
To know which social platforms you should focus on, you’ll need to research your target market and find out where they spend the most time.
#5 – Getting Found Online
The process of getting found online is also known as SEO or search engine optimization.
SEO consists of both onsite and offsite optimization, which is designed to give your site the best chance of ranking above your competitors in the search engines. In fact, there are very few things that give a business more credibility than being ranked at the top of the search engine.
The information just shared with you is meant to provide you with a quick overview of each of the vital areas of marketing.
If you’d like to deep dive into each area and learn tips and strategies that will fast track your success, we recommend adding “Core 5® Marketing” to your must-read list.
You can grab a free digital copy here: https://core5marketing.com
Questions? You can book a call with Core 5® Marketing author Gordon Van Wechel here: https://calendly.com/gordonvanwechel/45min
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