Did you know that businesses that nurture their online leads make 50% more sales at a 33% lower cost? This isn’t just a stat to skim past; it’s a wake-up call for every small or medium-sized business owner trying to scale up. If you’re striving to generate leads...
Lead generation is a challenging and complex process for many professionals. Attorneys and accountants often find themselves scratching their heads, wondering how to consistently attract new clients in an increasingly competitive digital landscape. If that...
Most local businesses sell directly to their customers. They depend on a steady flow of new customers as well as vital “repeat business” from satisfied past customers. The challenge we face as business owners is where to invest our important marketing dollars to both...
What I love so much about developing, publishing, and distributing content is the fact that you’re able to authentically share knowledge that is going to help somebody do their job better or even learn more about how they can solve the challenges they’re facing. In...
If you sell to other businesses, as we do, I’m sure you’ve noticed some significant changes in how to effectively reach prospects over the last few years. They are more wary of our efforts to engage with them and reticent to give information. In this post I want to...
A marketing funnel is a tool used by businesses to strategically move potential customers from awareness of a product or service to purchasing. It is often represented as a funnel, with the broad part at the top representing those potential customers who are in the...
