Email marketing isn’t dead. In fact, it’s one of the most powerful tools we have at our disposal today. But why does it feel like so many email campaigns fall flat? What if we told you that with the right strategies, your emails could not only get opened but...
Email newsletters have come a long way since their inception. In the early days, they were simple, text-based messages sent with the sole purpose of informing subscribers about company updates, sales, or promotions. These newsletters followed a one-way...
Email marketing is a powerful digital marketing strategy based on sending emails and developing relationships with prospects and customers. An effective email marketing strategy converts prospects into customers, and turns one-time buyers into repeat customers. ...
With billions of people actively using email worldwide, it remains a direct and personal channel for businesses to engage their target audience. From nurturing leads to driving conversions and building lasting customer relationships, email marketing holds immense...
Email marketing almost seems to have become the “red-headed stepchild” of digital marketing channels in the last couple of years. Too many local business owners are not taking advantage of this cost efficient and effective way to create new customers and enhance the...
It seems like every year some guru predicts that “this will be the year email dies.” While it is frequently maligned, email remains one of the most effective and cost-efficient channels you can incorporate into your business growth strategy. Why do I say that? ...
