Business performance measurement is a critical task for a business owner. The old phrase “what gets measured gets managed” is true. When you can quantify results it becomes an easy task to develop strategies to improve those results. That statement seems self-evident,...
I’m old enough to remember the first Star Wars movie. I was deeply enmeshed in building my first company. My partner was a “veteran” businessman who was fifteen years older and had already achieved a decent level of success. One night we decided to take the evening...
FOR IMMEDIATE RELEASE Hampton Roads, Virginia, USA – January 1, 2022Gordon Van Wechel, President of The Alchemy Consulting Group recently announced the firm’s new relationship with the Flexxbuy group. Through Flexxbuy, Alchemy will now be able to offer...
Every business, from start-up to fully established should have a well defined marketing budget. Marketing is the lifeblood of a business and a key component to success. Simply put, you can’t afford not to have it, especially in 2023! How much should a small...
Marketing is important to small business success no matter what niche you’re in. It develops awareness and can save owners both time and money. By covering a lot of the heavy lifting from an acquisition level, business owners are able to focus more on their business...
