Being a small business owner, you understand the importance of marketing your business. But what you may not understand is the best way to do so. You’re inundated with the day-to-day tasks of running a business, taking care of customers, and managing a staff –...
Email marketing is a powerful tool that can help businesses reach a wide audience with minimal effort. However, email marketing is not without its challenges. In order to maximize the effectiveness of utilizing email, it’s important to be aware of email marketing...
What Is SEO? The term SEO is abbreviated from the word “search engine optimization”. It refers to the process of upgrading your website to boost its online visibility when customers use Google, Bing, or other search engines to find items related to your business. The...
For companies that sell to other businesses (B2B), effective lead generation is the fundamental activity that you must be consistent in. When I meet with prospective clients, more often than not, they reveal within our meeting that they are using a “shotgun” approach...
Google has some very revealing statistics about how your prospective customers search for you and make their buying decisions. As a local business owner you have some distinct advantages over the larger regional and national companies that you compete with. Local...
