What Is SEO? The term SEO is abbreviated from the word “search engine optimization”. It refers to the process of upgrading your website to boost its online visibility when customers use Google, Bing, or other search engines to find items related to your business. The...
For companies that sell to other businesses (B2B), effective lead generation is the fundamental activity that you must be consistent in. When I meet with prospective clients, more often than not, they reveal within our meeting that they are using a “shotgun” approach...
Google has some very revealing statistics about how your prospective customers search for you and make their buying decisions. As a local business owner you have some distinct advantages over the larger regional and national companies that you compete with. Local...
You know what they say … It can take years to create a solid online reputation but only one post or bad review to knock it down. The goal is to never let it get to that point. You work hard to run your business and considering the highly digital and easily accessible...
Whether you’re just starting out in your practice or a veteran to the business, you have spent many years, countless hours and hard earned dollars to get the education and licensing to be able to do what you do today!Having said this, it’s extremely important to...
