Are you constantly losing potential customers? If the latest statistics are any indication, not only is it likely—it’s happening.
According to MailChimp, 97% of visitors who leave your site will never return! With the right retargeting campaign, you can remain in front of your target audience long after they leave your website.
If you’re looking for ways to increase your sales, trust, brand awareness, and engagement, you’ll definitely benefit from Retargeting Marketing.
What Is Retargeting Marketing?
Retargeting marketing uses paid advertising to keep your brand front and center. Some methods to doing this include:
- Display ads
- Facebook ads
- Email marketing retargeting
5 Benefits of Retargeting Marketing
Here are just a few of the many Benefits of Retargeting Marketing.
1. It Increases Your Conversion
More than nine out of every ten people who visit your site will never return!
There are many reasons why someone has to cut their time short on your site:
– they could be at work
– just looking for information
– called away suddenly
The most important thing is that they found you, visited your website and took an interest in your products and services.
According to Costello, retargeting abandoned cart users increases the conversion rate by 26%. It’s safe to say that you’ve most likely have been retargeted yourself.
If only there was a way to stay in front of these people right? This is where retargeting marketing plays a valuable role.
2. It Drives Brand Awareness
If your goal is to increase your brand awareness, you may want to try retargeting marketing.
According to the Interactive Advertising Bureau, 70% of marketers use retargeting to increase brand awareness.
PR Newswire found that retargeting tops all other marketing in a seven-industry study.
The results: Retargeting ads increase a brand’s lift by a whopping 1,046%!
3. It Establishes Relationships With Future Clients
Retargeting marketing doesn’t only increase brand awareness; it also builds trust.
The “Rule of Seven” states customers need to hear your message at least seven times before making a sale.
Retargeting allows your customer to hear your message in different ways, multiple times.
In very little time you will become the go-to source for what they need, when they are ready.
4. It Provides Multiple Touch Points To Help Drive Conversion
Retargeting allows businesses the opportunity to reach their ideal customers through different touch points.
Here are a few of those methods:
- Display ads on search engines, popular sites, and social media channels.
- Retargeted ads from website content visits (including your blog posts).
- Email retargeting based on actionable steps taken within cold email campaigns (for example a free download or landing page link share).
5. It Increases Engagement Rates
Simply put, customers who engage with a brand – buy! Retargeting Marketing allows potential customers the chance to engage with your brand.
Some of the ways they can do this is by commenting on your social media post, link sharing your blog or article post and by creating user-generated content that supports your brand.
Eventually you’ll end up with a strong following of “Brand Evangelists” that will recommend your products and services to others, back up any “trolling” on your social media, and more.
Are You Ready To Take Your Business To The Next Level With Retargeting Marketing
If you need retargeting marketing for your company, we can help!
One of our most popular packages with our clients is our triple threat 3-Pak® Marketing System that offers Reputation marketing, Retargeting and Google Adwords Management. You can find more information about this program here.
Questions? We’re glad to help. You can simply respond to this email or call 877-978-2110.
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