There is much debate in the internet marketing world about which is better for your business: Search Engine Optimization (SEO) or Pay-Per-Click (PPC) advertising. The reality is that SEO and PPC can almost be looked at as two sides of the same coin, and they can...
No matter what type of business you’re running, the desire and need to grow is always something that is top of mind. The thought of “growth” essentially means more brand awareness, customers, revenue, and higher retention. So what are some effective ways to really...
It’s no secret that both SEO and paid advertising are powerful marketing strategies, but which is better? As with most marketing methods, they each have their pros and cons. The following article will break down the difference between the two and help you...
Organic SEO is the process of optimizing a website with the goal of improving its visibility on search engines so that it receives higher volumes of traffic. With organic SEO you acquire website visitors who are specifically looking for what you offer. This is a...
What Is SEO? The term SEO is abbreviated from the word “search engine optimization”. It refers to the process of upgrading your website to boost its online visibility when customers use Google, Bing, or other search engines to find items related to your business. The...
Google has some very revealing statistics about how your prospective customers search for you and make their buying decisions. As a local business owner you have some distinct advantages over the larger regional and national companies that you compete with. Local...
